Page 150 - Social Media Marketing

134 Walk Like a Giant, Sell Like a Madman

Understand the Two Main Components

A blog requires two components to exist-a hosting service and
blogging platform:

1. The hosting service is the computer on the Internet where all the
blog's files are stored. When people visit your blog using their
Web browsers, they are looking at files stored on the hosting
service.

2. The blogging platform is the tool you use to create and man-
age your blog. Think of it as a word processor for blogging.
When you log into your blog as its administrator, the platform
presents you with a work area where you can type and format
a new blog entry, edit or delete comments that visitors have
posted, adjust the overall appearance and layout of your blog,
and much more.

Figure 11.1 shows a blog post being edited in WordPress, a
popular blogging platform.

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Figure 11.1 WordPress Blog Post