Page 147 - Social Media Marketing
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CHAPTER ELEVEN
BLOGGING YOUR
WAY TO
CREDIBILITY
W hen most people head out on the Information Super-
highway, their point of departure is a search engine
like Google, Yahoo!, or MSN. They know what they're looking for,
and these search engines provide just the tools they need to find
it. When someone's searching for what you are selling, you want a
link to your site to pop up at or near the top of the search results.
That's what search engine optimization (SEO) is all about.
You can read thousands of articles on SEO, recommending ev-
erything from packing your site with key words to making key
words bold, and strategically adding links to your site from other
web sites. Perhaps the best way to promote yourself on the Web,
however, is through blogging.
Short for Web log, a blog is an online publication of one's personal
thoughts, experiences, and insights presented in reverse chronolog-
ical order that allows visitors to respond to each post with their own
comments.
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