Page 146 - Social Media Marketing

130 Walk Like a Giant, Sell Like a Madman

One of the best ways to maximize referrals from existing clients
is by establishing an Hour of Power: spending one hour per day
calling 100 clients. For more about the Hour of Power, refer to
Chapter 8, "Hosting Your Own Hour of Power."

o I view myself as the product I am marketing.
o I am committed to implementing a comprehensive and

unrelenting self-promotional campaign.

o I have a brand focus complete with logo.
o All of my marketing material is branded with the same

message and image.

o I am doing regular press releases.
o My photograph and phone number are on my business card

and on all correspondence that leaves the office.

o I am working on generating positive press through the local

media.

o I am an active member of my communities, both online and

off.

o I am building strong professional and personal networks.
o I regularly review my marketing campaign to build on what

works and fix what doesn't.