Page 252 - Social Media Marketing

Making Rain: Taking on the Role of Rainmaker 241

You Are the Visionary

As rainmaker, you are a visionary, an inventor. You can't be bothered
with the daily chores of managing your business and hovering over
the members of your sales team to make sure they do everything
right. The master chef in a kitchen doesn't cook all the meals. He or
she comes up with the recipes and then instructs the other cooks on
how to prepare them properly.

Your job is to constantly absorb information and come up with
innovative ideas for how to attract new customers, retain current
customers, operate more efficiently, improve customer service, pur-
sue new business opportunities, and explore other ways to generate
more revenue for your sales team and your company.

Keeping Track of What Works and What Doesn't

Not every new venture is going to work out quite as well as you
had envisioned it. This is normaL To make it through the failures
without beating yourself up over them, think of it in terms of a
baseball batting average. If you're batting .300 in baseball, you're
doing pretty welL A .300 average means you're getting on base a
little less than once every three times at bat. In business, if you're
batting .300, you're outstanding! Many businesses would be happy
to have a 10 percent success rate.

Instead of feeling bad about your failures, simply keep track of
what works and what doesn't. Do more of what works and less of
what doesn't, and eventually you'll see your batting average start
to rise.

Maintaining a Steady Rainfall

Through the course of my career, more than one assistant, including
my wife, has accused me of being not a rainmaker but a thunder-
storm maker.