Page 256 - Social Media Marketing
P. 256
Index
A Bookmarking, 148
Accountability, 186,200 Borrowing, 8
Achievements, 23-26 Brands, 111-130
Advertising, 125-126 Buddy system. See Partnering
Business
blogs, 138-139
pay-per-click (web site), 161 changesin,236-240
Advice, 200 expansion with systems, 83-86
Assistants, 65-75 planning the work, 84-85
delegation of work, 80 Business card, 117
salary, 73 Business greetings, 63
training, 72-73 Business plan, 85-86
virtual, 213-234
visual vs. virtual, 69-70 C
Calendar, 221
B Certified Residential Specialist (CRS), 4
Baby Boomers, 56-57 Clients
Billboard advertising, 126
Blogging platform, 134 adding, 193
Blogroll, 141 buying gifts for, 220
Blogs, 113-114, 122, 131-143, 147 changes in how customers shop,
advertising, 138-139 238-239
basics, 132-134 changes in what customers buy, 237-238
blog directories, 142 feedback from, 152
building a community, 133 firing, 189-194
choice of host and platform, identification of best clients, 190
interaction with, 151
135-138 marketing with, 129-130
components, 134 meetings with, 151-152
defined,131 retaining, 190-191
hosting options, 138 on a web page, 158
key words and phrases, 139-140 Collaborative information sites, 147
links, 141 Communication
other people's, 142-143 business greetings, 63
search engine rankings, 139-143 for future business, 49
templates, 133 with influential people, 151
testing, 135 with a sales team, 185, 186
updating, 217-218 with virtual assistants, 230-232
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