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9

Shooting Semi-Pro
Videos

As you learned in the previous chapter, the easiest and
most affordable way to create a YouTube video is to use
a computer webcam. But webcam video is low quality
and limiting, not ideal for most business uses. How, then,
can you shoot a more professional-looking YouTube video
without spending the bucks for truly professional produc-
tion?
For many businesses, the best bang for the buck comes
from using consumer-grade video equipment, but in a pro-
fessional manner. We’re talking the kinds of video cam-
corder you can find at your local Best Buy or Circuit City,
augmented by sophisticated video-editing software and
the appropriate accessories. The resulting videos can look
almost identical to professionally made videos, but with-
out expensive professional involvement.