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C h a p t e r 1 8 Incorporating YouTube Videos on Your Own Website 205

including a short piece of HTML code. You can even customize the video player
window to better match the look and feel of your company’s web pages.

The nice thing about all this is that YouTube does all the hosting for you. If you run
a small business and have only a limited amount of storage space and bandwidth
for your website, you won’t tap out your resources if your video becomes a hit.
YouTube hosts the video and provides all the bandwidth necessary to view it—no
matter how many viewers your video attracts. Viewers will think they’re viewing the
video on your website, but in reality YouTube is doing all the heavy lifting!