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210 Part IV Promotion and Monetization

achieve. A video with 100,000 views is nice, but it means nothing if you wanted to
boost your sales and it didn’t do that. Entertaining YouTube viewers is one thing,
generating sales (or establishing brand image or whatever) is quite another.

Judging Likes and Dislikes

Viewers can rate a video using a thumbs up/thumbs down system—up if they like
it, down if they don’t. The likes versus dislikes are graphed on the third button from
the left underneath the video; hover over this button to view the graph in color, as
shown in Figure 19.2, along with the total number of likes and dislikes. Obviously,
the more liked your video is, the better.

Figure 19.2 Viewing likes and dislikes.

Reviewing Comments

Another important metric is represented by those comments left by a video’s view-
ers. These comments don’t constitute a hard metric, of course, but do represent a
source of useful feedback from those who watch your videos. The number of com-
ments indicate the degree to which the video engaged viewers; the content of the
comments will tell you what viewers liked or disliked about what they saw.

Note

Learn more about viewer comments in Chapter 15, “Managing Comments.”

Tracking Basic Metrics

There’s a lot more you can learn about who has watched your videos. These addi-
tional metrics are provided via YouTube’s Insight tracking tool. You use Insight to
track viewership of your videos, as well as reveal other important statistics.
To view basic Insight metrics, click the down-arrow next to the Views metric
underneath a given video. This displays the Insight panel for that video, shown in
Figure 19.3.