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212 Part IV Promotion and Monetization

• Recording date & location. This isn’t demographic information per se,
but rather the date you uploaded the video and where you uploaded it
from.

• This video is most popular in. This is a world map. Countries where
your video is most popular are filled in with a darker color.

• Honors for this video. If your video has won any YouTube honors,
they’re listed just beneath the Insight panel.

Tracking More Advanced Metrics

If you want more detailed performance metrics, YouTube has them. The best way to
access Insight’s advanced metrics for any given video is to click the down arrow
next to your name at the top of any YouTube page, then select My Videos. When the
next page appears, click the Insight button for the video you want to analyze.

The Insight page features six individual tabs, each focusing on a particular type of
data. The tabs for this video are located at the bottom left of the page, as shown in
Figure 19.4. We’ll look at each in turn.

Figure 19.4 The tabs on YouTube’s Insight page.

Caution

Don’t confuse the tabs for the selected video with the tabs in the All
Videos section, which display combined metrics for all the videos in your
channel.

Views

The Views tab presents a graphical display of the number of views for your video,
both over time and by region.
You use the graph and map at the top of the page, shown in Figure 19.5, to desig-
nate the time period and region(s) analyzed. Drag the sliders beneath the top left