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C h a p t e r 1 9 Tracking Performance 211

Figure 19.3 Tracking basic metrics for a YouTube video.

This panel displays a variety of basic performance metrics:

• Total Views. Insight displays the number of views in total, as well as (in
graph format) over time. The graph also has several key landmarks
noted, as lettered points on the graph. Each letter corresponds to an
event in the Links section, further down the panel.

• Ratings. The total number of ratings (both likes and dislikes) your
video has received. The number of likes versus dislikes is detailed under
the total number.

• Comments. The total number of comment this video has received. The
graph beneath this number reflects comments over time.

• Favorites. The number of times this video has been added to a viewer’s
favorites list. The graph beneath this number reflects favorites over
time.

• Links. These are actually milestones for your video, along the lines of
“First view from a mobile device,” “First view from ad,” “First referral
from YouTube search,” and so forth.

• Audiences. This section provides a general demographic breakdown of
who your video is most popular with—what genders and age groups.