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216 Part IV Promotion and Monetization
Figure 19.8 Using the Demographics tab to look at age and gender data.
Community
The Community tab, shown in Figure 19.9, measures so-called community engage-
ments—ratings, comments, and number of times your video was chosen as a viewer
favorite. Pull down the list above the left hand chart to select different engagement
metrics.
Figure 19.9 Using the Community tab to evaluate viewer engagement with your
video.
Also of interest is the list of words beneath the graph. This displays, in graphic for-
mat, those words most used in the comments about this video. The larger the
words, the more often they were used.
Hot Spots
The Hot Spots tab, shown in Figure 19.10, is an interesting one. The graph on the
left analyzes how popular your video is over the course of the video—that is, at
