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214 Part IV Promotion and Monetization

Discovery

Insight’s Discovery tab, shown in Figure 19.7, tells you how viewers discovered your
video. This is a great way to determine where to put your promotional efforts.

Figure 19.7 Using the Discovery tab to determine how viewers are finding your
videos.

The stacked chart displays views per day, with each color representing a different
method of discovery. The table below the chart details the different methods of dis-
covery—that is, the top sources driving viewers to your video. These discovery
methods include the following:

• Related videos

• YouTube search

• Google search

• Advertising

• Embedded players (your video embedded on other sites)

• Link from YouTube channel page

• Other links on the YouTube site

• External links

Click a particular discovery method in the table and you’ll see a list of specific
items related to that method. For example, if you click the YouTube Search link, you
receive a list of the top search queries that found your video; further click a query