Page 238 - SKU-000506274_TEXT.indd
P. 238

C h a p t e r 1 9 Tracking Performance                                          217

what point(s) viewers lost interest while watching. You can watch or scroll through
the video using the player window on the right, so you can see what exactly it is in
the video that people are either liking or not.

   Figure 19.10 Using the Hot Spots tab to analyze the most and least popular moments
   in a video.

Call-to-Action

   This tab is only visible when you’ve promoted a video and added a Call-to-Action
   Overlay. The graph on the left displays the number of clicks the overlay received
   during the selected time frame; the table under the graph displays the most clicked
   URLs in your overlays. You can also pull down the list above the graph to display
   impressions and click-through-rate—which are also displayed underneath the map
   on the right.

Figure 19.11 Analyzing the performance of a video’s Call-to-Action Overlay.

      Note

    Learn more about overlays in Chapter 23, “Using Call-to-Action Overlays on
    Your Videos.”
   233   234   235   236   237   238   239   240   241   242   243