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C h a p t e r 1 9 Tracking Performance 217

what point(s) viewers lost interest while watching. You can watch or scroll through
the video using the player window on the right, so you can see what exactly it is in
the video that people are either liking or not.

Figure 19.10 Using the Hot Spots tab to analyze the most and least popular moments
in a video.

Call-to-Action

This tab is only visible when you’ve promoted a video and added a Call-to-Action
Overlay. The graph on the left displays the number of clicks the overlay received
during the selected time frame; the table under the graph displays the most clicked
URLs in your overlays. You can also pull down the list above the graph to display
impressions and click-through-rate—which are also displayed underneath the map
on the right.

Figure 19.11 Analyzing the performance of a video’s Call-to-Action Overlay.

Note

Learn more about overlays in Chapter 23, “Using Call-to-Action Overlays on
Your Videos.”