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24

Generating
Revenues from
Your YouTube
Videos

By this point in reading this book, you’re no doubt con-
vinced of the value of adding YouTube videos to your
online marketing mix. But how, exactly, can you turn
those videos into cash? How can you monetize the
YouTube channel?

Probably the most common way to realize the revenue-
generating potential of a YouTube video is to use it to
drive direct sales of your company’s products or services.
The goal is to convert viewers into paying customers as
quickly and as directly as possible.

Doing so requires a three-step process. First, you have to
create a video with unique value, something that attracts
viewers. Second, that video has to effectively (if subtly)
promote your product and direct potential customers to
your regular website. Last, your website has to offer your
product or service for sale, enabling interested customers
to finalize the purchase.

Let’s look at all three steps.