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C h a p t e r 2 4 Generating Revenues from Your YouTube Videos 263

• Superimpose your website URL or phone number onscreen over the
course of the video, such as the one shown in Figure 24.1 by Century
21 Redwood Realty (www.youtube.com/user/metroarlingtontv/).

Figure 24.1 A video with website URL and phone number superimposed onscreen.

• For longer videos, consider inserting a break somewhere in the middle
that features a direct call to action by some onscreen personality—kind
of like a PBS pledge break.

• Incorporate a subtle selling pitch in the script of the video, much the
same way infomercial “hosts” plug their products as part of the
onscreen presentation.

In other words, don’t be afraid to talk about purchasing your product, but don’t let
the sales pitch get in the way of the content presentation. Suggest the sale, but
subtly.

In addition, consider advertising your video, via YouTube’s Promoted Video plan,
and then adding a Call-to-Action Overlay to the video. (Remember, only promoted
videos can include the overlay.) Use the overlay to link directly to a landing page on
your website, where you can conclude the deal.

Finally, don’t forget to include a sales pitch and ordering information in the video’s
text description. Don’t make the viewer rewatch the entire video when he wants to
place an order!

Tip

Make sure you include ordering information on your main channel page, as
well.