Page 288 - SKU-000506274_TEXT.indd

25

Using YouTube for
B2B Marketing

Throughout most of this book, we’ve focused on using
YouTube for traditional consumer marketing— business-
to-consumer (B2C) marketing, in the lingo. But whenever
I do a seminar about using YouTube for business, I
inevitably get asked about whether YouTube can be used
for business-to-business (B2B) marketing. It’s obviously
something that businesses are interested in.
To be honest, I didn’t initially have a good answer for this
question. It’s easy to see how YouTube can be used to
attract new customers from among the millions of con-
sumers using the site each day. But are businesses also
trolling YouTube in search of more information about sup-
pliers they could be using? I wasn’t sure.
Over time, however, I’ve developed an appreciation of
how YouTube can be used as a B2B marketing tool. It’s
not quite the same as using YouTube to market directly to
consumers, but it’s worth considering, nonetheless.