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272 Part IV Promotion and Monetization

URLs for appropriate videos to their customers. Include your YouTube channel
URL in all promotional materials, catalogs, and the like. Link to your YouTube
channel and videos from your company website. You have to make sure that your
customers know what’s available, and how to get there.

Optimize Your Videos for Search

YouTube can also be useful in informing potential customers about your offerings.
As such, you need to optimize your videos for search. That includes using appropri-
ate keywords in your videos’ titles, descriptions, and tags. It also means crediting
notable speakers, partners, and customers in those descriptions and tags; someone
well-known in a video can attract lots of new viewers.

Note

Learn more about video optimization in Chapter 21, “Optimizing Your
Videos for Search.”

Embed Your YouTube Videos on Your Own Website

Your video presence shouldn’t be limited to the YouTube site. If your videos are
truly useful to your customer base, you should also dedicate a portion of your com-
pany website for their viewing. Create a videos page and embed your YouTube
videos there.

Note

Learn more about embedding videos in Chapter 18, “Incorporating YouTube
Videos on Your Own Website.”

Optimize Your Channel Page

For B2B businesses, just like B2C businesses, your home base on YouTube is your
channel page. Customize this page to best reflect your company’s visual image, and
use the page as a gateway to all your videos on the site.

Note

Learn more about channel pages in Chapter 16, “Establishing Your
YouTube Channel.”