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276 B2B (business-to-business) marketing

call to action, 273 C
case studies and testimonials, 270

conferences and events, 270-271 Call-to-Action Overlays
content, 273 creating, 257-258
embedding YouTube videos on company explained, 255-257, 273
metrics, 217
website, 272 tracking performance of, 258-259
explained, 267-268 turning off, 256
goals, 268-269
Call-to-Action tab (Insight page), 217
providing additional information, 269
providing after-sale support, 269-270

reinforcing existing relationships, 269 camcorders

how-to videos, 270 camcorder storage, 91-92

management messages and video blogs, 271 choosing, 92-93

optimizing channel page, 272 explained, 90-91

optimizing videos for search, 272 lighting, 98

product demonstrations and walk- mid-level camcorders, 94-95

throughs, 270 pocket camcorders, 93

publicizing videos, 271 semi-pro camcorders, 95-96

background music, 137-138 standard versus high definition, 92
background noise in webcam videos, 84 tripods, 96
backgrounds, 97-98, 108 cameras, 144
basic metrics, 210-212 Camtasia, 34
benefits of online video advertising, 10 case studies, documenting on video, 270
best practices, B2B (business-to-business) cassette tape, 91
categories, 157
marketing, 271-273

bids, editing, 254 Catspit Productions, 163

Blendtec, 58 CCD (charge-coupled device), 90

blip.tv, 234 Century 21 Redwood Realty, 263

blocking viewers from leaving comments, 175 channel pages
linking from, 151
blogs optimizing, 272
blog marketing, 229-230
vlogs (video blogs), 82, 101, 271 channels
brand channels
BMW informative videos, 41 applying for, 189-190

brand awareness, 11-12 benefits of, 188-189

brand channels explained, 186-188

applying for, 189-190 channel pages

benefits of, 188-189 linking from, 151

explained, 186-188 optimizing, 272

Bruner, Rick, 10 explained, 179-180
linking to, 202
budgets for YouTube Promoted Videos, 247, personalizing, 181
254
channel settings, 182

bulletins, posting to subscribers, 193 colors, 182-183
Burns, Ken, 130 modules, 184-185
business video blogs, 33 themes, 182-183
business-to-business marketing. See B2B mar- videos and playlists, 185-186
subscribing to, 180-181
keting viewing, 180

buttons. See specific buttons