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278 coordinating online marketing activities

coordinating online marketing activities, 65-66 lighting, 98
mid-level camcorders, 94-95
CPC (cost-per-click), 244, 250-251 pocket camcorders, 93
semi-pro camcorders, 95-96
CPM (cost-per-thousand), 244 standard versus high definition, 92
tripods, 96
credits, inserting, 136
Digital Video (DV) file format, 74
Cree LED Lighting, 16
direct sales
customers marketing with YouTube, 14
identifying, 22-24 tracking, 220
wants and needs, 24
testimonials, 33, 83, 270 discovery metrics, 214-215

customizing channels, 181 Discovery tab (Insight page), 214-215
channel settings, 182
colors, 182-183 dislikes, viewing, 210
modules, 184-185
themes, 182-183 .divx extension, 74
videos and playlists, 185-186
DivX file format, 74
CyberLink PowerDirector, 129
Dixon, Dr. Patrick, 30
D
dress/attire in videos, 112-113
Dailymotion, 234
Drs. Foster & Smith Pet Supplies, 31
dashboards, Promoted Videos Dashboard, 251
analyzing individual video performance, Drum Workshop, 45, 183
252-253
editing bids, 254 .dv extension, 74
editing promotion, 254
examining key metrics, 252 DV (Digital Video) file format, 74
pausing, resuming, and deleting ads, 254
revising budget, 254 DVD-based camcorders, 91

deciding if video is right for your business E
attracting eyeballs, 10
everybody’s doing it, 11 Edit Bid button, 254
low-cost online marketing, 9
Edit Promotion link, 254
deleting ads, 254
editing
Delicious, 232 bids, 254
promotions, 254
demographic groups, 8 videos
combining shots, 134
demographics metrics, 215 old videos, 145
transferring to PC for editing, 105
Demographics tab (Insight page), 215 video-editing equipment, 100-101
video information, 158-159
demonstrations, 31
educational videos, 18
descriptions, 156, 241 how-to videos, 50
producing, 53-55
design for remixing, 149 product instruction videos, 50-51
project videos, 51-53
Dickson, Tom, 58 why they work, 50

Digg, 232 effectiveness, measuring, 208
conversions, 219-220
digital camcorders direct sales, 220
camcorder storage, 91-92 interactivity, 218
choosing, 92-93 traffic, 218-219
explained, 90-91