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RealVideo file format 283
demographics, 215 product tours, 44-48
direct sales, 220
hot spots, 216-217 professional videos
importance of, 208 advantages of, 116
interactivity, 218 disadvantages of, 117
judging likes and dislikes, 210 preparing for professional video shoots
measuring views, 209-210 lighting, 121-122
metrics, 210-215 makeup, 120-121
reviewing comments, 210 multiple takes, 122
traffic, 218-219 shooting angles, 121
of YouTube Promoted Videos, 252-253 shooting in studio, 118-119
shooting on location, 119-120
personalizing channels, 181
channel settings, 182 professionals, hiring, 145
colors, 182-183
modules, 184-185 project videos, 51-53
themes, 182-183
videos and playlists, 185-186 Promoted Videos Dashboard, 251
analyzing individual video performance,
Pinnacle Studio, 129 252-253
editing bids, 254
pixels, 70 editing promotion, 254
examining key metrics, 252
planning future activities, 208 pausing, resuming, and deleting ads, 254
revising budget, 254
playlists, choosing for channels, 185-186
promoting products, 12
pocket camcorders, 93
promotional videos
Post Bulletin pane, 193-194 educational videos, 18
entertaining videos, 19
posting to other web forums, 230 informative videos, 17-18
Power Video Converter, 77 Prompt!, 112
PowerPoint presentations, converting to video, publicizing B2B (business-to-business) market-
34 ing videos, 271
PPC (pay-per-click), 244-245 Publish button, 87
PPP (pay-per-post), 230 publishing webcam videos
live webcam video, 85-87
preparing for professional video shoots video files, 85
lighting, 121-122
makeup, 120-121 purpose of videos, 22
multiple takes, 122
shooting angles, 121 Q-R
presentations .qt extension, 75
company seminars, 34
experts, 33 QuickTime file format, 75
privacy, 158 ratings
comments, 172
privacy-enhanced mode, 203 optimizing for search, 242
producing reading messages, 196
entertaining videos, 61
how-to videos, 53-55 real estate walk-throughs, 32-33
informative videos, 41
video newscasts, 42-44 RealVideo file format, 75
video product tours, 44-48
product demonstrations, 12-15, 31, 50-51,
102-103, 270
