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videos 287

video responses video information, 158-159
approving, 173-174 video-editing equipment, 100-101
comments, 172 educational videos. See educational videos
embedding on company websites, 202-203
video-editing equipment, 100-101 entering information about, 155-156
categories, 157
video-editing programs, 124, 133 descriptions, 156
adding background music, 137-138 privacy, 158
creating onscreen graphics, 137 tags, 157
editing together different shots, 134 thumbnails, 156
free programs titles, 156
Apple iMovie, 125-126 entertaining videos, 19, 58-61
Windows Live Movie Maker, 124-125 file formats
high-end programs, 130 3GP, 74
Adobe Premiere Pro CS, 131 Audio Video Interleave, 74
Apple Final Cut Studio, 132 choosing, 75-77
Sony Vegas Pro, 132-133 comparison of, 73-75
inserting titles and credits, 136 container format, 75
inserting transitions between scenes, converting to YouTube format, 77
135-136 Digital Video (DV), 74
mid-level programs DivX, 74
Adobe Premiere Elements, 126-127 Flash Video, 74
Apple Final Cut Express, 127-128 H.264, 74
ArcSoft ShowBiz DVD2, 128 MPEG-1, 74
CyberLink PowerDirector, 129 MPEG-2, 74
MoviePlus, 129 MPEG-4, 75
Nero Vision Xtra, 129 MPEG-PS, 75
Pinnacle Studio, 129 QuickTime, 75
Roxio Creator, 130 RealVideo, 75
Sony Vegas Movie Studio HD, 130 Windows Media Video (WMV), 75
Ulead VideoStudio, 130 Xvid, 75
special converting and saving video files, generating revenues from, 261
138 closing sale on company website, 264-265
special effects, 138 creating videos with value, 262
directing viewers to company website,
videos, 17
advertising, 235 262-263
annotated videos, 166 hosting, 200
annotating, 164-166 how-to videos. See how-to videos
B2B marketing videos. See B2B (business- informative videos. See informative videos
to-business) marketing linking to, 201
Call-to-Action Overlays management messages and video blogs, 271
creating, 257-258 marketing
explained, 255-257
tracking performance of, 258-259 advertising, 235
turning off, 256 attaching videos as video comments,
case studies and testimonials, 270
choosing for display on channels, 185-186 228-229
codecs, 73 blog marketing, 229-230
compression, 73 email marketing, 229
conference and event videos, 270-271 posting to other web forums, 230
editing running contests, 233
old videos, 145 sharing videos with subscribers and
transferring to PC for editing, 105
friends, 227-228
targeted content, 225