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Biz-Tech Series

Straightforward Strategies and Tactics for Business Today

The Que Biz-Tech series is designed for the legions of executives and

marketers out there trying to come to grips with emerging technologies that can
make or break their business. These books help the reader know what’s important,
what isn’t, and provide deep inside know-how for entering the brave new world of
business technology, covering topics such as mobile marketing, microblogging,
and iPhone and iPad app marketing.

• Straightforward strategies and tactics for companies who are either
using or will be using a new technology/product or way of thinking/
doing business

• Written by well-known industry experts in their respective fields—
and designed to be an open platform for the author to teach a topic
in the way he or she believes the audience will learn best

• Covers new technologies that companies must embrace to remain
competitive in the marketplace and shows them how to maximize
those technologies for profit

• Written with the marketing and business user in mind—these books
meld solid technical know-how with corporate-savvy advice for
improving the bottom line

Visit quepublishing.com/biztech to learn
more about the Que Biz-Tech series