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288 videos

thumbnail images, 225-227 tips for better-looking videos
traditional promotion, 233-234 accentuate the contrast, 143
uploading videos to other video-sharing breaking rules, 146
hiring professionals, 145
sites, 234 investing in quality equipment, 143
video titles, 225 look professional, 145
videos that entertain, inform, or educate, recycling and editing old videos, 145
shoot for smaller screens, 142
224 shoot like a pro, 144
with social media, 230-232 slideshows, 145
measuring results of, 26 slow and steady, 143
optimizing for search using multiple cameras, 144
comments, 242
descriptions, 241 tips for generating sales
embeds and links, 241 include URLs in accompanying text, 151
explained, 237-238 include your website address, 149-150
keywords, 238-239 link from channel pages, 151
ratings, 242
tags, 239-240 tips for improving content
titles, 240 avoid the hard sell, 148
views, 241 be entertaining, 146
pixels, 70 be informative, 146
product instruction videos, 50-51 communicate a clear message, 148
professional videos design for remixing, 149
advantages of, 116 humor, 147
disadvantages of, 117 keep it fresh, 149
preparing for professional video shoots, keep it short, 147
keep it simple, 148
120-122 stay focused, 148
shooting in studio, 118-119
shooting on location, 119-120 titles, 225
project videos, 51-53 uploading, 85-87, 234
purpose of, 22 video content, goals of, 27
recycling, 145
removing from YouTube, 160 business video blogs, 33
resolution company introductions, 33
4K video, 71 company seminars and presentations, 34
choosing, 72 customer testimonials, 33
comparison of, 71-72 executive speeches, 33
high definition, 70 expert presentations, 33
standard definition, 70 humorous spots, 34
supported resolutions, 70-71 infomercials, 29-30
semi-pro videos instructional videos, 31
informational videos, 102 product presentations and demonstra-
on-the-scene reports, 103
product demonstrations, 102-103 tions, 31
shooting, 103-113 real estate walk-throughs, 32-33
transferring to PC for editing, 105 repurposed commercials, 27-28
video blogs, 101 user or employee submissions, 34
when to use, 101 video information, editing, 158-159
sharing with subscribers and friends, viral videos, 60-61
227-228 webcam videos
thumbnail images, 225-227 explained, 79-81
shooting tips, 83-84
uploading to YouTube, 85-87
when to use, 82-83