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Yo u Tu b e P r o m o t e d V i d e o s 289

YouTube Promoted Videos websites
budgets, 247, 254 company sites. See company websites, 264
CPC (cost-per-click), 250-251 including in videos, 149-150
CPM (cost-per-thousand), 244
creating, 246-251 “Will It Blend?,” 58
defined, 244
explained, 245-246 Williams-Sonoma, 52
keywords, 249-250
PPC (pay-per-click), 244-245 Windows Live Movie Maker, 124-125
Promoted Videos Dashboard, 251-254
Windows Media Video (WMV), 75
VideoStudio (Ulead), 130
wireless mics, 100
VIDEOzilla, 77
WMV (Windows Media Video), 75
viewers, 8-9
blocking from leaving comments, 175 .wmv extension, 75
directing to company websites, 262-263
Write Your Promotion page, 248-249
viewing
channels, 180 X-Y-Z
likes/dislikes, 210
Xilisoft Video Converter, 77
views
measuring, 209-210 Xvid file format, 75
metrics, 212-213
optimizing for search, 241 Yahoo! Video, 234

Views tab (Insight page), 212-213 YouTube
co-existing with television marketing, 66
Vimeo, 234 extending and expanding, 67
repurposing, 67
viral videos, 19, 60-61 starting fresh, 68
history of, 6
vlogs (video blogs), 33, 82, 101, 271 early days, 6
launch and acquisition of, 7
W today, 7-8
size of, 1
wants of customers, 24 viewers, 8-9

watching annotated videos, 166 YouTube Promoted Videos
budgets, 247, 254
webcam videos CPC (cost-per-click), 250-251
explained, 79-81 CPM (cost-per-thousand), 244
shooting tips creating, 246-251
background noise, 84 defined, 244
immediacy, 83 explained, 245-246
lighting, 84 keywords, 249-250
simplicity, 83-84 PPC (pay-per-click), 244-245
uploading to YouTube Promoted Videos Dashboard, 251
live webcam video, 85-87 analyzing individual video performance,
video files, 85 252-253
when to use editing bids, 254
customer testimonials, 83 editing promotion, 254
responses to immediate issues, 82 examining key metrics, 252
travel, 82 pausing, resuming, and deleting ads, 254
video blogs, 82 revising budget, 254
YouTube usage, 8
webcams, 142

.webm extension, 75