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286 tips

shoot like a pro, 144 turning off Call-to-Action Overlays, 256
slideshows, 145
slow and steady, 143 Twitter, 230-232
using multiple cameras, 144
for generating sales U
include URLs in accompanying text, 151
include your website address, 149-150 Ulead VideoStudio, 130
link from channel pages, 151
for improving video content uploading
avoid the hard sell, 148 files from your computer
be entertaining, 146 entering information about your video,
be informative, 146 155-158
communicate a clear message, 148 selecting files for upload, 154-155
design for remixing, 149 sharing options, 158
humor, 147 to other video-sharing sites, 234
keep it fresh, 149 webcam videos
keep it short, 147 live webcam video, 85-87
keep it simple, 148 video files, 85
stay focused, 148
URLs
titles, 156, 225 including in accompanying text, 151
inserting, 136 including in videos, 149
optimizing for search, 240
user submissions, 34
TOMS Shoes, 186
V
tracking performance
Call-to-Action Overlays, 258-259 Vegas Movie Studio HD (Sony), 130
conversions, 219-220
direct sales, 220 Vegas Pro (Sony), 132-133
importance of, 208
interactivity, 218 Veoh, 234
judging likes and dislikes, 210
measuring views, 209-210 Viator Travel, 29
metrics
basic Insight panel metrics, 210-212 video annotations, 163-164
call-to-action, 217
community, 216 video blogs (vlogs), 33, 82, 101, 271
demographics, 215
discovery, 214-215 video equipment
hot spots, 216-217 digital camcorders
views, 212-213 camcorder storage, 91-92
reviewing comments, 210 choosing, 92-93
traffic, 218-219 explained, 90-91
mid-level camcorders, 94-95
traditional promotion, 233-234 pocket camcorders, 93
semi-pro camcorders, 95-96
traffic, tracking, 218-219 standard versus high definition, 92
lighting, 97-98
training, internal training, 15-16 microphones, 99
seamless backgrounds, 97-98
transferring videos to PC for editing, 105 tripods, 96
video-editing equipment, 100-101
transitions, inserting between scenes, 135-136
Video File Upload page, 85
travel reporting with webcam videos, 82
video newscasts, 42-44
tripods, 96, 106
video product tours, 44-48