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measuring 281
L product demonstrations and walk-
throughs, 270
L cuts, 128
publicizing videos, 271
landing pages, 264-265 brand awareness, 11-12
deciding if video is right for your business
letterboxing, 70
attracting eyeballs, 10
lighting everybody’s doing it, 11
for semi-pro videos, 107 low-cost online marketing, 9
in professional video shoots, 121-122 direct sales, 14
in webcam videos, 84 employee communications, 16
lighting equipment, 97-98 internal training, 15-16
marketing mix, formulating, 65
likes, viewing, 210 product advertising, 12
product support, 14-15
linking recruiting, 17
from channel pages, 151 retail promotion, 13
to individual videos, 201 strategies, 21
to YouTube channel, 202 defining YouTube’s role, 64
messages, 25
links, optimizing for search, 241 online marketing activities, coordinating,
live webcam video, uploading, 85-87 65-66
purpose of your video, 22
location shoots, 103-105, 119-120 television marketing and YouTube, 66-68
what are you promoting, 24-25
lossless codecs, 73 marketing videos
advertising, 235
lossy codecs, 73 attaching videos as video comments,
Lowe’s project videos, 52 228-229
blog marketing, 229-230
M email marketing, 229
posting to other web forums, 230
M2Convert Professional, 77 running contests, 233
sharing videos with subscribers and
makeup, 120-121
friends, 227-228
management message videos, 271 targeted content, 225
thumbnail images, 225-227
Mantia, Bryan, 45 traditional promotion, 233-234
uploading videos to other video-sharing
marketing, 11
B2B (business-to-business) marketing sites, 234
advantages of, 268 video titles, 225
best practices, 271-273 videos that entertain, inform, or educate,
call to action, 273
case studies and testimonials, 270 224
conferences and events, 270-271 with social media, 230-232
content, 273
embedding YouTube videos on company measuring
website, 272 effectiveness, 208
explained, 267-268 conversions, 219-220
goals, 268-269 direct sales, 220
providing after-sale support, 269-270 interactivity, 218
how-to videos, 270 traffic, 218-219
management messages and video blogs, results of videos, 26
271 views, 209-210
optimizing channel page, 272
optimizing videos for search, 272
