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converting 277

charge-coupled device (CCD), 90 Community tab (Insight page), 216

Chen, Steven, 6 company introductions, 33

Choose Video page, 246 company seminars, 34

choosing company websites
camcorders, 92-93 closing sales on, 264-265
file formats, 75-77 directing viewers to, 262-263
keywords, 238-239 embedding YouTube videos on, 202-203
resolution, 72 landing pages, 264-265
thumbnail images, 225-227 linking to YouTube
video-editing programs linking to individual videos, 201
ArcSoftShowBiz DVD2, 128 linking to YouTube channel, 202
free programs, 124-126
high-end programs, 130-133 composing shots, 109-110
mid-level programs, 126-130
compression (video), 73
close-ups, 109
conference videos, 270-271
closing sales on company website, 264-265
Confirm Promotion page, 251
clothing and dress in videos, 112-113
confirming YouTube Promoted Videos, 251
Coca Cola, 188
connecting with YouTube community, 192-193
codecs, 73 adding friends, 195
bulletins, posting to subscribers, 193
Coldwell Banker, 32 reading messages from friends, 196
sending messages to friends, 195
colors for channels, 182-183
consumer video equipment
comments, 171 digital camcorders
approving, 173-174 camcorder storage, 91-92
attaching videos as video comments, choosing, 92-93
228-229 explained, 90-91
blocking viewers from leaving, 175 mid-level camcorders, 94-95
comment voting, 172 pocket camcorders, 93
embedding, 172 semi-pro camcorders, 95-96
enabling, 170 standard versus high definition, 92
negative comments, 174-176 lighting, 97-98
optimizing for search, 242 microphones, 99
ratings, 172 seamless backgrounds, 97-98
removing, 175 tripods, 96
reviewing, 210 video-editing equipment, 100-101
syndication, 173
video responses, 172 container format, 75

commercials content
infomercials, 29-30 in B2B (business-to-business) marketing,
repurposed commercials, 27-28 273
targeted content, 225
communications, employee communications, videos that entertain, inform, or educate,
16 224

community (YouTube) contests, 233
bulletins, posting to subscribers, 193
connecting with, 192-193 contrast, accentuating, 143
friends
adding, 195 conversions, tracking, 219-220
reading messages from, 196
sending messages to, 195 converting
metrics, 216 file formats to YouTube format, 77
video files, 138