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Index

Numbers discovery, 214-215 Apple
hot spots, 216-217 Final Cut Express, 127-128
3GP file format, 74 views, 212-213 Final Cut Studio, 132
.3gpp extension, 74
.3gpp2 extension, 74 advertising videos, 235 iMovie, 125-126
4K video, 71 CPM (cost-per-thousand)
720p resolution, 70 advertising, 244 applying for brand channels,
1080i resolution, 70 PPC (pay-per-click) adver- 189-190
1080p resolution, 70 tising, 244-245
YouTube Promoted Videos approving comments and
A budgets, 247, 254 video responses, 173-174
CPC (cost per click),
accentuating contrast, 143 250-251 ArcSoft ShowBiz DVD2, 128
Add as Friend link, 195 creating, 246-251
Adobe Flash Player Settings defined, 244 attaching videos as video com-
explained, 245-246 ments, 228-229
dialog box, 86 keywords, 249-250
Adobe Premiere Elements, Promoted Videos Audi, 31
Dashboard, 251-254
126-127 Audio Video Interleave file
Adobe Premiere Pro CS, 131 after-sale support, 269-270 format, 74
advanced metrics
All Contacts page, 195 AutoDesk Inventor, 15
call-to-action, 217
community, 216 .avi extension, 74
demographics, 215
AVS Video Tools, 77

analyzing individual video B
performance, 252-253

annotations, 162-164 B2B (business-to-business)

annotating videos, 164-166 marketing

watching annotated videos, advantages of, 268

166 best practices, 271-273