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280 goals of video content

humorous spots, 34 I
infomercials, 29-30
instructional videos, 31 identifying customers, 22-24
product presentations and demonstrations,
iframe embed code, 203
31
real estate walk-throughs, 32-33 images
repurposed commercials, 27-28 onscreen graphics, 137
user or employee submissions, 34 thumbnail images, 225-227

Google’s acquisition of YouTube, 7 immediacy in webcam videos, 83

GoogleData Application Programming infomercials, 29-30
Interface (GData API), 204
informative videos, 17-18, 39, 102
graphics facts, 40-41
onscreen graphics, 137 news, 39-40
thumbnail images, 225-227 producing, 41
video newscasts, 42-44
GUBA, 234 video product tours, 44-48
why they work, 38-39
H
inserting
H.264 file format, 74 titles and credits, 136
transitions between scenes, 135-136
Harris Dental, 42
Insight panel
Harris, Dr. Joseph, 42 advanced metrics
call-to-action, 217
HD (high definition), 70 community, 216
demographics, 215
HDV format, 91 discovery, 214-215
hot spots, 216-217
High Quality (HQ) videos, 71 views, 212-213
basic metrics, 210-212
high-end video-editing programs, 130
Adobe Premiere Pro CS, 131 instructional videos, 31
Apple Final Cut Studio, 132
Sony Vegas Pro, 132-133 interactivity, 218

hiring professionals, 145 internal training, 15-16

history of YouTube J-K
early days, 6
launch and acquisition of, 7 judging likes and dislikes, 210
today, 7-8
jump cuts, 135
Home Depot, 13
Karim, Jawed, 6
hosting videos on YouTube, 200
kbps (kilobytes per second), 73
hot spots, 216-217
keywords
Hot Spots tab (Insight page), 216-217 choosing, 238-239
defined, 238
how-to videos, 50, 270 keyword research, 238
producing, 53-55 for YouTube Promoted Videos, 249-250
product instruction videos, 50-51
project videos, 51-53 kilobytes per second (kbps), 73

HP, 45 Kmart, 186

HQ (High Quality) videos, 71

humor, 34, 60, 147

Hurley, Chad, 6