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282 messages

messages N
marketing strategies, 25
reading, 196 needs of customers, 24
sending to friends, 195 negative comments, 174-176
Nero Vision Xtra, 129
Metacafe, 234 news, informative videos, 39-40
Nike, Bootcamp Drill videos, 12
metrics Norton Internet Security, 58
advanced Insight panel metrics notes, 162
call-to-action, 217
community, 216 O
demographics, 215
discovery, 214-215 offices, shooting videos in, 103-104
hot spots, 216-217
views, 212-213
basic Insight panel metrics, 210-212
for YouTube Promoted Videos, 252

microphones, 99, 107 Old Spice, 12

mid-level camcorders, 94-95 on-the-scene reports, 103

mid-level video-editing programs online marketing activities, coordinating, 65-66
Adobe Premiere Elements, 126-127
Apple Final Cut Express, 127-128 online video advertising, benefits of, 10
ArcSoft ShowBiz DVD2, 128
CyberLink PowerDirector, 129 onscreen graphics, creating, 137
MoviePlus, 129
Nero Vision Xtra, 129 optimizing
Pinnacle Studio, 129 channel page, 272
Roxio Creator, 130 videos for search, 272
Sony Vegas Movie Studio HD, 130 comments, 242
Ulead VideoStudio, 130 descriptions, 241
embeds and links, 241
MiniDV format, 91 explained, 237-238
keywords, 238-239
modules (channel), 184-185 ratings, 242
tags, 239-240
.mov extension, 75 titles, 240
views, 241
Movavi VideoSuite, 77

movement in semi-pro videos, 108-109 P
MoviePlus, 129

.mp4 extension, 74-75 pauses
.mpeg extension, 74 annotations, 162
MPEG-1 file format, 74 pausing ads, 254

MPEG-2 file format, 74 pay-per-post (PPP), 230

MPEG-4 file format, 75 pay-per-click (PPC), 244-246

MPEG-PS file format, 75 Pepsi, 183

.mpg extension, 74 performance

multiple camera trick, 43 of Call-to-Action Overlays, tracking,
multiple takes in professional video shoots, 122 258-259

tracking

music, background music, 137-138 call-to-action, 217

community, 216

conversions, 219-220