Page 305 - SKU-000506274_TEXT.indd
P. 305
284 Record button
Record button, 86 S
Record from Webcam link, 85
Record Video from Webcam page, 85-86 sales
closing on company website, 264-265
recording videos. See shooting videos direct sales, tracking, 220
recruiting, 17 Save Changes button, 87
recycling old videos, 145 saving video files, 138
reinforcing existing relationships with B2B scenes, inserting transitions between, 135-136
marketing videos, 269
screens, shooting for smaller screens, 142
relationships, reinforcing with B2B marketing
videos, 269 scripts, 42
removing SDTV (standard definition television), 70
videos from YouTube, 160 seamless backgrounds, 97-98
viewer comments and responses, 175
search engine optimization (SEO), 237
repurposed commercials, 27-28, 67
search, optimizing videos for
RER Video Converter, 77 comments, 242
resolution, 106 descriptions, 241
4K video, 71 embeds and links, 241
choosing, 72 explained, 237-238
comparison of, 71-72 keywords, 238-239
high definition, 70 ratings, 242
standard definition, 70 tags, 239-240
supported resolutions, 70-71 titles, 240
views, 241
responding
to immediate issues, 82 Seattle Coffee Gear, 45
to negative comments, 175-176 selecting files to upload, 154-155
responses, removing, 175 semi-pro camcorders, 95-96
resuming ads, 254 semi-pro videos
retail promotion, 13 informational videos, 102
on-the-scene reports, 103
revenues, generating from YouTube videos, 261 product demonstrations, 102-103
closing sale on company website, 264-265 shooting
creating videos with value, 262
directing viewers to company website, backgrounds, 108
262-263 close-ups, 109
composition, 109-110
reviewing comments, 210 digital video, 106
in office, 103-104
revising YouTube Promoted Videos budget, 254 lighting, 107
on location, 104-105
Revver, 234 microphones, 107
movement, 108-109
.rm extension, 75
Roller Babies ads, 59
Roxio Creator, 130 resolution, 106
rule of thirds, 109-110 rule of thirds, 109-110
running contests, 233 shooting angles, 109
.rv extension, 75 shooting to edit, 111
subjects’ clothing and dress, 112-113
teleprompters, 111-112
tripods, 106
