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tips 285

transferring to PC for editing, 105 social media, marketing YouTube videos with,
video blogs, 101 230-232
when to use, 101
Sony Vegas Movie Studio HD, 130
Send Message button, 195
Sony Vegas Pro, 132-133
sending
bulletins to subscribers, 193 special effects, 138
messages to friends, 195
speech bubbles, 162
SEO (search engine optimization), 237
speeches, 33
Set CPC page, 250
spotlights, 162
sharing videos with subscribers and friends,
158, 227-228 standard definition, 70

shooting videos Stop button, 86
like a pro, 144
professional videos storyboards, 46-48
advantages of, 116
disadvantages of, 117 studios, shooting professional videos in,
in studio, 118-119 118-119
on location, 119-120
preparing for professional video shoots, subscribers
120-122 posting bulletins to, 193
semi-pro videos sharing videos with, 227-228
backgrounds, 108
close-ups, 109 subscribing to channels, 180-181
composition, 109-110
digital video, 106 success, measuring, 26
in office, 103-104
lighting, 107 Sweetwater Sound, 44
on location, 104-105
microphones, 107 syndication, 173
movement, 108-109
resolution, 106 T
rule of thirds, 109-110
shooting angles, 109 tags, 6, 157, 239-240
shooting to edit, 111
subjects’ clothing and dress, 112-113 targeted content, 225
teleprompters, 111-112
tripods, 106 TelePrompTer, 111
for smaller screens, 142
webcam videos, 83 teleprompters, 111-112
background noise, 84
immediacy, 83 television marketing, co-existing with YouTube,
lighting, 84 66
simplicity, 83-84 extending and expanding, 67
repurposing, 67
shooting angles, 109, 121 starting fresh, 68

shot lists, 111 testimonials, 33, 83, 270

Sign Warehouse, 14 themes for channels, 182-183

simplicity in webcam videos, 83-84 thirds, rule of, 109-110

slideshows, 145 thumbnails, 156, 225-227

Snickers Super Bowl ad, 28 tips
for better-looking videos, 142
accentuate contrast, 143
breaking rules, 146
hiring professionals, 145
investing in quality equipment, 143
look professional, 145
recycling and editing old videos, 145
shoot for smaller screens, 142