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goals of video content 279

email marketing, 229 H.264, 74
MPEG-1, 74
Embed button, 202 MPEG-2, 74
MPEG-4, 75
embedding MPEG-PS, 75
comments, 172 QuickTime, 75
YouTube videos on company website, 272 RealVideo, 75
YouTube videos on company websites, Windows Media Video (WMV), 75
202-203 Xvid, 75
uploading from your computer
embeds, optimizing for search, 241 entering information about your video,

employee communications, 16 155-158
selecting files to upload, 154-155
employee submissions, 34 sharing options, 158

entertaining videos, 19, 58-61 Final Cut Express, 127-128

event videos, 270-271 Final Cut Studio (Apple), 132

Evian, Roller Babies ads, 59 fine-tuning efforts, 208

executive speeches, 33 flash memory storage, 92

expert presentations, 33 Flash Video, 74

extensions Flip Video, 93
.3gpp, 74
.3gpp2, 74 Flixya, 234
.avi, 74
.divx, 74 Fluval, 51
.dv, 74
.flv, 74 .flv extension, 74
.mov, 75
.mp4, 74-75 Food for Life TV, 43
.mpeg, 74
.mpg, 74 Ford, 186
.qt, 75
.rm, 75 free video-editing programs
.rv, 75 Apple iMovie, 125-126
.webm, 75 Windows Live Movie Maker, 124-125
.wmv, 75
.xvid, 75 friends
adding, 195
external microphones, 99, 107 reading messages from, 196
sending messages to, 195
F sharing videos with, 227-228

Facebook, 230 future activities, planning, 208

files G
file formats
3GP, 74 Gallagher, Mitch, 44
Audio Video Interleave, 74
choosing, 75-77 GData API (GoogleData Application
comparison of, 73-75 Programming Interface), 204
container format, 75
converting to YouTube format, 77 goals of video content, 27
Digital Video (DV), 74 business video blogs, 33
DivX, 74 company introductions, 33
Flash Video, 74 company seminars and presentations, 34
customer testimonials, 33
executive speeches, 33
expert presentations, 33