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3

Creating
Informative Videos

Previously, we discussed the three most common types of
YouTube videos used to promote brands and products. It
boils down to why people watch videos on YouTube—to
be informed, to be educated, and to be entertained. If your
video falls into one of these three buckets, it stands a good
chance of being successful in attracting new customers
for your business.
In the next three chapters, we look at each of these types
of business videos—starting, in this chapter, with inform-
ative videos. An informative video is one that imparts
information of some sort to the viewer. As to how exactly
you do that… well, that’s what we talk about next.