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42 P a r t I Marketing Your Business Online with YouTube

Note

Learn more about shooting a video in Chapter 9, “Shooting Semi-Pro
Videos.”

Producing a Video Newscast

When it comes to producing a newscast-like informative video, think “talking
head.” It’s the same approach taken by local television news broadcasts: one, some-
times two people sitting in front of the camera and reading a script, like the video
from Harris Dental (www.youtube.com/user/HarrisDentalPhoenix/), shown in
Figure 3.2.

Figure 3.2 A simple talking head video from Dr. Joseph Harris of Harris Dental.

Let’s take this kind of video at its most basic—a newscaster reading a script. That
means you need to write a script. You can’t depend on your on-air talent to impro-
vise the entire video; this is not the time or place to be “winging it.”
A script is important for a number of reasons. First, when you stick to a script,
you’re assured of covering all the points you want to cover; without a script, it’s easy
to forget something you meant to talk about. Second, sticking to a script ensures
that you don’t mention things you don’t want to mention; again, without a script, it’s
easy to veer off the desired path or simply say the wrong thing. A script keeps you
on track.
A script is also important if you decide to get a little fancy with your video. A basic
newscast videos is a one-camera, newscaster-looking-directly-at-the-lens sort of
thing. But that gets boring to viewers. You want to follow in the footsteps of profes-
sional newscasts and have the newscaster talking to multiple cameras. Maybe she