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44 P a r t I Marketing Your Business Online with YouTube
Figure 3.3 A more sophisticated YouTube newscast, complete with onscreen graphics,
from Food for Life TV.
Finally, you don’t have to limit yourself to a single newscaster format. Many suc-
cessful newscasts use two newsreaders, alternating the stories they read. You can
even go with an interviewer/interviewee approach, as Sweetwater Sound
(www.youtube.com/user/SweetwaterSound/) did in the video shown in Figure 3.4.
Using questions and answers is a great way to get across information that might
otherwise be a little dry.
Figure 3.4 An interview-based news video from music retailer Sweetwater Sound,
with Sweetwater’s Mitch Gallagher interviewing famous recording engineer Ken Scott.
Producing a Video Product Tour
If you decide to go the video product tour route, that’s a whole different process.
This type of video is much more involved, with multiple shots and scenes, lots of
