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4

Creating
Educational Videos

Of the three types of videos that attract potential cus-
tomers on YouTube, perhaps the most widely employed is
the educational video. This is a video that shows viewers
how to do something—ideally, while using your com-
pany’s products. It’s a truly useful type of video, which is
why it’s so popular; done right, you provide real value to
your customers, which they remember when it’s time to
buy something you sell.