Page 80 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com

by being seen to excel and stand out. That doesn’t necessarily mean doing
the best job—those quiet, self-effacing workers who get everything done and
take no credit themselves may get their reward in heaven but it’s the self-
marketers who reap the crops here on earth.

Consider how your current work project tallies with your perceived (or
hoped for) branding. Does it challenge you? Does it highlight your best
points? Will that come to the attention of those people you’d like to
impress? If not, are you really sure that you are expending your efforts in
the right direction? If you have the luxury of including self-branding as one
of your criteria when taking on work, then that’s great—but if you don’t
determine your own role so clearly, you can still use the idea to help decide
where to really push for it and where to simply get by.

HERE’S AN IDEA FOR YOU…
Networking is key to brand development. Online networking sites like
Linked In (www.linkedin.com) are obvious tools here but don’t forget
the power of Facebook (www.facebook.com). Time to remove that pic of
you puking at the party and start marketing yourself more slickly.