Page 122 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

audience who’s interested in you and your business, they’re probably interested
in some of your business-related content too. Not necessarily all the time, not
even every day perhaps, but it is perfectly fine to pepper your social media posts
with relevant business news every now and then. There is no hard and fast rule
for this—if you get too spammy, you’ll probably hear about it!

3. Include content links in your Google profile.
While you’re busy creating content in various formats, it’s easy to forget that
your Google profile is the perfect container for links to all that content and
serves as your business card for many people looking for you on the web. If you
haven’t updated your profile in a while, go check it out. (I’ll wait right here for
you.)

Data scientist Christopher Penn of SHIFT Communications explains, “It’s
also absolutely essential to use Google’s Structured Data software to identify
your site. This is what controls Google’s display of your information in search
results. It’s arcane, but huge and important.” Do a search for “Google Structured
Data” to find Google’s tool to test your site to see if there are any obvious errors
keeping Google from finding and properly displaying your content.

4. Link to content on other social media profiles.
LinkedIn lets you insert media links in your profile, and the summary and
project sections are ideal for featuring your content. LinkedIn also owns
SlideShare and can display thumbnails of your presentations as well as
highlights of your blog content. On Facebook, highlight your podcast, blog, and
other content in your profile. My Twitter profile contains a link to a landing page
where people can find all of my content properties.

5. Make the most of unused real estate on business cards and other business
properties.
If you have several content properties like I do, trying to list them on a business
card can be a challenge. That’s why I have links to all my sites on the back of
my card. I’ve created short, easy to remember links through bit.ly. For example,
the link to my blog on my business card is bit.ly/grow-blog, which is much
easier to list and remember than http://www.businessesgrow.com/blog. You can
watch your links on bit.ly to see who is clicking through and sharing your
content.

Be sure to list ways to access your content below your email signature. Some
people even promote their latest blog post or video in that space.