Page 127 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

This theory suggests that for most content, SEO is an essential part of the
discovery process. On the other hand, being wedded to SEO best practices
(popular keywords in headlines, links, and copy) may actually inhibit the ability
for content to attain massive reach.
A grand irony: My Content Shock article, written with no SEO in mind,
produced hundreds of valuable backlinks from many of the most respected blogs
in the business. By ignoring SEO, I had my biggest SEO success in the history
of the blog.
And that is a nice lead-in to the second big question about SEO …

Does social transmission ignite SEO?

There is no single tactic or magic trick that will blast you to the top of the search
rankings. Instead, achieving good search engine performance requires
strategically leveraging three key areas—links, content, and promotion. Each of
these areas works together to create a successful SEO strategy.

While there is general agreement about these strategic foundations, there is
enormous debate about how social signals like tweets and Likes figure into
Google’s top-secret search algorithm. It stands to reason that a piece of content
tweeted 25,000 times might be more meaningful to consumers than something
tweeted twice, right?

Not so fast. Google has repeatedly denied that it’s using social signals for
SEO ranking purposes, although some studies do show correlations between
social sharing and search performance. But the debate is irrelevant because there