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network.
“I also think influencer outreach is part of the SEO formula these days. I’ve
been publishing all kinds of things for many years. Every time I do this I expand
the number of people who I have worked with, and I can go back and say, ‘Hey,
you remember this thing we did. I’ve got another one coming out. If you care to
take a look at and share it, great, if you don’t, that’s cool too.’”
We’ll continue these insights from Lee in Chapter 10. You see, we’ll need
him to help us unravel the final element of the Content Code, the highly
mysterious subject of Authority. But first let’s cover one of my favorite
marketing subjects, social proof. It’s time for a quiz. Are you ready?
