Page 123 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

6. Ignite snippets.
Every post you write probably has a few short quotable gems that people might
like to share (because it makes them look cooler, smarter, funnier, etc!). There
are several plug-ins that allow people to tweet specific quotes right from the text
of your post. You also can embed short quotes on slides in your live
presentations. By spoon-feeding content in this fashion, you make it easy for
people to ignite your ideas right from their seats in the meeting or conference
room.

7. Participate in link roundups.
Many bloggers curate their favorite blog posts into daily, weekly, or monthly
link roundups. You can find link roundups in your market by searching for
keywords like “link roundup” or “weekly link roundup.” If you want to find
blogs that are specifically related to your market, add a modifier like “link
roundup” + marketing or “link roundup” + parenting. Contact the blog owner
and send them a link to your latest blog post. If you use this technique
judiciously and send bloggers only your very best content, there’s a good chance
they will eventually link to you.

8. Promote new content within old content.
Here’s a little trick to introduce blog readers to new content. Use a tool like
Social Crawlytics to determine your most-shared content over the last few years.
Chances are your best work is still attracting new readers. After you’ve
identified the most trafficked and shared pages on your site, add links to relevant
keywords that point to your new content. Another trick is to embed your own
ads on these popular posts to promote services and other content. For example,
on my most popular Twitter-related posts (which still get hundreds of views each
year) I have a graphic at the end promoting my book The Tao of Twitter.

9. Join a content-sharing club.
There are a number of sites where you can join other content creators to share
and support each other’s efforts. One popular site is Triberr, which is like a
blogging club where you can discover and share content in a reciprocal fashion.
This interaction provides an opportunity for entirely new audiences to discover
your content.

10. Send a personalized note or email to bloggers in your industry.
Adding a personal touch to your promotion strategies can provide powerful
results. If you have a valuable piece of content you want shared around the