Page 137 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

I had ripped down every badge, every brag, and every testimony on the blog—I
stripped it down to words on a page.

Immediately I was reenergized and refocused on surprising and delighting
my readers with every post. Removing the distraction of badges and awards
helped me work on what was going to move the needle in the end—building an
engaged Alpha Audience through insanely great content and my undivided
attention. Soon, I didn’t have any idea where I ranked on any list, and I’ve never
looked back!

This is not to judge anyone else who uses social proof as a marketing
technique. I just wrote an entire chapter advocating it! It’s smart business and an
undeniably important piece of the Content Code. It just didn’t work for my
personality so beware if you start watching those numbers too often!

You’re closing in on the end of the book now. Let’s take a look at one final
and subtle factor that ignites content … and it has very little to do with content!