Page 148 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

Pitching content to appropriate industry syndication sites.
If appropriate, submitting content to sites like Reddit and StumbleUpon.
Considering the possible advertising strategy for each post.
Determining if content could be shared through employee networks.
Working on short-term strategies to boost social proof.
Connecting with friends of the business who might appreciate knowing
about your content.

Examples of weekly ignition activities might include:

Arranging phone calls and meetings to build relationships with online
influencers.
Organizing specific outreach activities to nurture new members of your
Alpha Audience.
Visiting and promoting Alpha Audience and Influencer content sites.
Queuing evergreen content for future distribution.
Developing graphic treatments for upcoming content.
Creating regular schedules for repurposing existing content.
Participating in Triberr and other social sharing “clubs” that can introduce
your content to relevant new audiences.
Reaching out to bloggers who publish roundups and letting them know of
relevant content.

Monthly ignition activities could include:

Researching possible new influencers. Create an influencer database for
your business.
Evaluating new distribution platforms, social media groups, and niche
bookmarking sites.
Testing advertising options and strategies.
Creating long-term plans for repurposing content.
Looking at appropriate meetings and conference ahead that might be good
places to meet customers and build your Heroic Brand.
Attending conferences that could enhance your personal or business brand
and enable connection with Alpha Audience members.
Considering organizational changes that can help place a focus on content
ignition. Are there enthusiastic employees who would want to help you?
Researching link-building and other long-term strategies that lead to better
Site Authority.