Page 147 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

communicate and network; and 2) They have excellent analytical skills so they
can understand the reasons a particular post or conversation ignites.

“We task our ‘Content Ignitors’ to focus on all aspects of our business to
include outbound conversations in sales, marketing, customer service, and
competition monitoring. Since bringing them on board, our content engagement
has increased 251 percent year-over-year.”

The ignition game plan

Early in this book I emphasized that there’s no cookie-cutter content strategy.
My hope is that I’ve introduced enough relevant ideas that some are beginning to
become the seeds of a strategy that’s right for your organization. Perhaps you
have taken notes or highlighted sections of the book. Let’s start putting this
BADASS concept into action.

The longest chapters in this book were devoted to building shareability into
your content and connecting to your Alpha Audience, and for good reason. If
you’re feeling overwhelmed about where to go from here, these are the two areas
worth thinking about first.

As you consider your priorities for a content ignition plan, develop a
checklist of daily, weekly, and monthly activities that will lead to greater social
transmission over time. This will keep you focused, on-track, and marching
steadily toward increased business value from your content investment. A daily
content checklist for optimizing content transmission might include:

Maintaining a comprehensive list of possible sites to promote the post. Be
judicious. Promote in places best suited for the content and don’t drink
from the same well too often.
Creating proactive connections to people and businesses mentioned in your
content.
Monitoring Alpha Audience activities. Look for opportunities to connect
with them, serve them, and celebrate their achievements on social
platforms.
Optimizing headlines following the guidelines in this book.
Finding ways to build optimism, inspiration, and helpful advice into your
content.
Looking for opportunities to embed known “shareability” advantages from
Chapters 3 and 4 into every piece of content.
Making sure your content follows SEO basics.