Page 77 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

publish—not just from yourself, but from other bloggers. So often I
have those, “Why didn't I think of that?” moments after I read your
blog. To date, there has not been a single post that made me scratch
my head and say, “Meh.” I don’t always comment because by the time
I get to it, you have 76 other comments (!), but I do read. And given
that I currently don’t have a lot of time to actively source more
content, I have to go with content from those I trust: and that group
includes you.

You’ve talked often about how hard you’ve worked to grow your
audience, which is one of the things I like most about your blog
{grow} (and you): You share your lessons learned openly and
honestly, without minimizing all the hard work you’ve done. And one
of the wonderful consequences of this hard work is that your audience
—of which I am one—trusts you.

So, simply put, it comes down to trust, which is one of the keys for
businesses grappling with a socialized world. The lesson I learned
from you is that building an audience means 1) creating great content
that people can trust; 2) curating good content regularly so that people
can trust you’re not just out to put the spotlight on yourself; 3)
participating actively in the social web by giving way more than you
get (commenting on other blogs, talking to people and not just at them,
and so on).

It makes me consider … what are we all willing to do to build so much
trust that your audience would be willing to share your content
blindly?

Trust. There’s that word again.
Trust is the launch code for the Alpha Audience rocket.
Trust cements you to the only people who truly matter in your digital world.
The question at the soul of this bond is not “How can you trick, seduce, or
coupon your customers into loving you?” It is “How loyal are you to your
customers? Do you truly care about them?”
The people on the other end of your content aren’t just avatars, users, or a
target audience. They’re human beings who might be suffering, experiencing
joy, or simply feel exhausted from caring for their children. And maybe in the
moment of connection, they need you in some way. What every organization
needs before conquering a digital strategy is a human strategy. As I first wrote in