Page 205 - The Millionaire Mindset

the attendee mailing list, an endorsement from the speaker, an exhibit booth at the back
of the seminar room, and their logo on all promotional materials.

Strategy 8-28:

Fill the seats.

Step 4: Promote The Seminar Using My Fail-Proof Method
This is worth its weight in GOLD. We’ve spent 10 years and millions of dollars
learning this. Your goal is to attract 150 - 300 hot prospects to a seminar, have a highly
credible speaker give a great seminar of interest to your target market and have that speaker
subtly endorse you to the audience. You don’t want to make money from ticket sales. This
is vital... The seminar is not FREE, but we don’t charge. Let me explain.
The brochure and tickets will have a price on them. We find that a $199 price for
a 3-hour seminar works best. Here’s what to do:

a) Print 10,000 two-color brochures promoting the seminar. It should have details
about the speaker, topic, location, and registration, including price.
Today
is a b) Print 10,000 seminar tickets, two-colors with gold foil stamping. This is very
great important. You want this to look impressive.
day

c) Print 10,000 two-color letters inviting people to your seminar. The gist of the letter
states that, as host, you have a few complimentary tickets available for this $199
seminar and if they fax this letter back right away, they can get in for FREE.

Millionaire d) Print10,000one-colorenvelopestoholdalltheabove.Then,mailtoyourtarget
market.
Mindset200