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José Paulo – Ideal Decision José Paulo – Ideal Decision

For a culture to be successful, it must be lived by the leader first, they do not fit in, they will not stay at the company. It is a natural
so he will arrive with his team where no one has ever been. process and you will start to attract equals, good people, with inte-

I live the culture and principles and do not give up on them, grity, who respect the success of the coworker, who applaud when
I trust the people with me, they are my eyes, and I tell you what someone gets a promotion or achieves something and, especially
else: the company is not mine, it is theirs; the company supports care about the whole.
each and every one of them. More than a picture on the wall with When you cultivate these principles, a new employee can never

mission, values or principles, I need to have people who live this stay away from them in his first days. He must be impacted by the
in their daily lives and I repeat: I charge myself daily to be the first essence and the results it brings. And the people who already work
to live for them. there must show him the energy and truthfulness of how it works.

From several principles I always highlight leadership by exam- Working people’s mindset within that culture is crucial - a
ple, hard work, meritocracy and especially integrity. They can be mindset of productivity and ownership – within a meritocracy that
understood by everyone, but if they are not used to anything, it the more one produces, the more one earns not only monetarily,
will just be a dusty picture on the company wall. but also in intellectual development. When people understand this
A culture is not implanted in a company, you plant a culture mechanism and it is applied to the company’s culture, you will
and cultivate it so that it grows with your company, until it is the always have motivated employees to face new challenges and the
essence of your business. Each employee, no matter what the title, business growth will be exponential.
must live for the stablished management principles. The new em- Do you want to succeed? Plant a culture based in integrity, hard
ployees must see in the others that living the principles is the path work, productivity, and meritocracy, and from there, transform
to success in the Ideal Trends Group. your employees into entrepreneurs in their own areas.

Something implanted is very shallow, someone came and in-
serted it in an ecosystem and, if it is bad, what was implanted will
be contaminated. Now, a culture that was planted from the begin-
ning of everything will take roots and grow sustainably. The word
“beginning” already takes us to something connected to roots, to
the start. If I lived and forced myself to live these principles, I was
successful and proved that these are the keys to success. The ones
who arrived later and did the same were also successful.

Of course, during my journey as an entrepreneur there were pe-
ople who did not suit the principles and work culture, and they are
no longer in our company. No matter how excellent a person is, if

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