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José Paulo – Ideal Decision José Paulo – Ideal Decision

In a company it is necessary to have upright people and rela- With integrity you can design a project to someone without wor-
tions so we can share dreams. Imagine yourself sharing projects rying so much about protection and security, because you know
with someone who is not upright; the person designs something you are dealing with honest, correct people, who always behave the
with you and will pass on the information to the market at the same at any place.
same time, giving data to your competitor. That person says he is Integrity should not be a requirement, but something natural.
in the project with you for better or worse, but his heart and in- Unfortunately, that is not what happens on a daily basis, especially
tention are not there, it is all about financial interest in the short in the corporate world. It is redundant, but your integrity starts
term, as long as it is convenient to him. with being honest with yourself first and then with others. And

So, integrity is the basis for building any project, it happens understanding this noun serves to nothing but living by it will give
when people have the same objective, when you set a goal and you you “eternal” results.
are sure that people are there with heart and intention, whatever
happens towards making dreams come true.

From a business point of view, integrity is visible in people who
follow the rules, procedures, methods, and strategies. A person
who seeks the truth above all else and who behaves the same way
everywhere in the organization, is transparent and trustworthy,
which, unfortunately, is something lacking in many companies
today.
An economist called Francis Fukuyama wrote the book “The
Cost of Mistrust”, and there is an excellent explanation in it stating
that in countries where there is a lot of mistrust between people,
the cost is higher to everyone because it demands auditing and the-
re are high verification costs. The opposite is also true – countries
where people trust each other, where the law system works, where
people respect the government and others, things happen quickly
and that is why they are highly developed. One of the biggest in-
vestors in the world, Warren Buffett, closed a deal that would take
dozens of months to be completed in 2 hours, because he trusted
the person who was selling the company to him. Because there was
trust, integrity and loyalty, the operation was fast, and audits and
verification were dismissed.

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