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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Professor
«CELEBRATE YOUR KNOWLEDGE DAY (CYKD) COURSE WEIGHT 33%«
DESCRIPTION, CYKD: TAKE-HOME ASSIGNMENTS & IN CLASS ASSESSMENT
þ In-class assessments: The quizzes will ask students to demonstrate their knowledge and understanding of a
particular topic. Furthermore, the quizzes may include other types of question formats, including True/False,
fill-in and multiple choices.
þ Take-home assessments: The take-home assessments will be mostly objective questions to ensure that
students keep up with the chapter readings/cases and possess the knowledge necessary to complete the term
project/course objectives. Assignments will be completed (following the assignment guidelines) on the day
they are due. Students who miss an exam deadline without an acceptable excuse will receive a zero.
þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing an exam may
make-up an exam by arrangement. Students who miss an exam deadline without an acceptable excuse will
receive a zero.
Please refer to the detailed course outline for your CYKD rubric, scheduled assignment
dates/time due, and selected questions.
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